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The Vision

Jim Ratcliffe is one of the UK’s leading international businessmen, and the founder and Chairman of chemicals and energy giant INEOS. A long-time champion of manufacturing, he is now primed to turn his expertise to the automotive sector, as the visionary behind Projekt Grenadier.

As an extreme sports enthusiast and global adventurer, Jim is a long-term admirer of the original Land Rover Defender, and knows the true value of a go anywhere 4×4. When JLR announced it was going to cease production of the Defender in 2016, it left a gap in the market for an uncompromising off-roader, which Jim decided INEOS could fill- thus Projekt Grenadier was born.

This site will share the highlights of the adventure – go explore, sign up, and contribute to the journey…

The Team


The Legends



INEOS Automotive appoints Mornie Robertson as new HR Director

Mornie Robertson, former VP of HR at Tesla, is to head up the growing INEOS Automotive business’ HR division. A world-class HR professional, Mornie will bring years of experience in the Automotive industry, including 8 years at Tesla, to Projekt Grenadier. Mornie Robertson, new HR director of INEOS Automotive, said: “This is a hugely exciting…

INEOS’ “Projekt Grenadier” plan to build a new world class off-roader reaches its first milestone

On Tuesday Sept 19th INEOS Automotive will announce Projekt Grenadiers senior management team, update the search for the site and outline the engine options currently under consideration. INEOS Automotive will also launch the Projekt Grenadier website revealing exciting new details about the “go anywhere” off-roader. The launch of this interactive website marks the first milestone…

Get Involved

Help us name the car


Help the Projekt Grenadier team to name the new uncompromising offroader, due to be launched in 2020!
Your suggestion will go direct to the team currently designing and engineering the vehicle. While we’re mulling over names, your submission will also enter you into a monthly draw to win a host of adventurous prizes. What are you waiting for?!

Name the car

Enthusiast survey

Calling all 4x4 enthusiasts

We want your feedback to help us create the best 4x4 in the world. Take our enthusiast survey and help shape the destiny of our new rugged 4x4 vehicle.

Have your say

#Projekt Grenadier

Have a design for the next best 4x4 or simply want to show us your awesome 4x4?
Use the hashtag #projektgrenadier to join the conversation.


    Have your say

    We want to hear your views! Over on our Facebook page we’re discussing some of the big questions of four wheel driving, and how our new car can honour the rugged spirit of true offroading. Take a look…



    Why Projekt Grenadier?

    The idea for creating this uncompromising offroader was born in the Knightsbridge pub The Grenadier. This is the first major project for the newly created INEOS Automotive business, and since it’ll be infused with the best of German engineering, we thought Projekt was a fitting title…

    Got ideas for what we should name the finished car? Let us know!